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The first Pre-Fall collection by Alessandra Rich is an immersion in red power.

The Alessandra Rich woman for PF22 is a muse you can't put in a corner. If she wants to, she goes there alone. The fantasy is passionate, warm and charged with rich colours of cyclamen and dark green, where camouflage undertones collide with an elegance of horse riding.

Alessandra Rich pairs gabardine with soft knits embellished with a Milky Way of crystals, severe military style jackets and oversize cardigans with elements of lightness and young girl at heart small cropped knits, bralette, or bustier.

Balance and harmony exist. Contrasting feminine prints of small flowers, roses and hearts on silk crepe de chine are disrupted by black vinyl, stretch net and dark silver tweed. Sophisticated and preppy dresses with floating silhouettes and white collars are confronted with see through, sexy, tight skirts and fiery bodysuits embellished by cascades of crystals.

Classic and bold, dark and sultry, always ready to leave the room, her secret is hidden in a deep red dream. A shade you can’t forget.