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Welcome to Alessandra Rich Alessandra Rich


Fresh, young and spirited, "Daisy Desire" is Alessandra Rich's first pre-fall/capsule collection, which bloomed in the middle of the winter. With a 70s freedom vibe and a relaxed and playful mood, the collection is all about living loudly and proudly and playing with colours and fabrics. It puts together easy pieces, like cropped t-shirts, denim and a fun group of knitwear, alongside some proper dresses for dreamy days, like floral crepe de chine midi dresses.


Fabrics are key, from the denim package, in a washed black colour embroidered with crystal details, to soft mohair knitwear with a lurex thread to feel light and fluffy like candy floss.Your hugs will be made of soft cotton velvet with the fitted jacket and of precious tweed boucle with the oversized blouson.


Printed macro daisies will be your next object of desire: we added them everywhere, even on your heart.


A couple of black mini dresses and cropped t-shirts are completing the capsule.


We want to bring you a fresh and buoyant mood, something very feminine that shapes the silhouettes in vibrant hues.


Feel free to desire, even to jump on the furniture and swing from the chandeliers.