Spring Summer 2025 Campaign

The duality of femininity is at the heart of Alessandra Rich's latest vision. The pieces exude an innate femininity, raw and unabashed, with each element revealing an unexpected twist. There’s a deliberate balance between softness and strength, the delicate and the daring—an aesthetic that speaks not only to how women dress, but to how they live. In these designs, fragility isn’t weakness; it’s a part of the powerful mystery that defines the modern woman.

Photographer: Alessandro Furchino Capria
Stylist: Laetitia Gimenez Adam
Hair: Shiori Takahashi
Makeup: Vassilis Theotokis
Casting: Aymeric - Aymcasting